70 Years of Excellence
Laura Ashley, renowned for 70 years of design excellence, stands as one of the most cherished home and lifestyle brands globally. Laura Ashley’s impact on British interiors remains unparalleled, with its extensive archive standing as a testament to its influence. The journey of this lifestyle brand dates back to 1953, when Laura and Bernard Ashley started hand-printing fabric at their kitchen table in a modest flat in Pimlico, London. Their inspiration came from a Women’s Institute exhibition they had been to at the V&A museum, igniting the spark that would lead to the establishment of an enduring and beloved brand. The iconic prints they created swiftly established the brand as a symbol of British design excellence. As Laura Ashley commemorates its 70th birthday this year, its legacy shines brightly.
Head of design, Helen Ashmore, expresses the ongoing inspiration drawn from their archive’s prints and patterns. To celebrate the milestone, the 70th Anniversary Collection pays tribute to the brand’s legacy by reimagining past icons and showcasing some of their lesser-known designs.
The remarkable 70th Anniversary Collection draws upon the finest and most cherished elements from the Laura Ashley archive, curating a range of “prints through the decades” with a contemporary twist. The collection reflects the brand’s enduring commitment to timeless elegance and innovation, ensuring that Laura Ashley’s influence on British interiors continues to flourish for years to come.
At Sue Cardy we have taken a look at some of the key prints from the 70th Anniversary Collection and picked our favourite prints to show you this exciting new collection.